THE YOUTUBE UNIVERSE, TOP 10 FASHION, BEAUTY AND MAKE-UP VLOGGERS
IF DOROTHY WAS A REAL PERSON IN THE 21ST CENTURY, SOCIAL MEDIA UNIVERSE, SHE’D BE SAYING “THERE’S NO PLACE LIKE YOUTUBE”. BECAUSE LET'S FACE IT, WHEN IT CAME DOWN TO IT, IF YOU WANTED TO LOOK FOR A SPECIFIC OR BROAD VIDEO CONCEPT TO WATCH, OR YOU JUST WANTED TO BE SURPRISED, YOUTUBE IS THAT PLACE FOR YOU.
Online tutorials from all parts of the world from different types of bloggers is key to forming the perfect yellow brick road. We count down the top ten beauty and make-up vloggers to get you on your way to the fashion district of Emerald City.
10. Kandee Johnson
Talk about go big or go home! A Los Angeles born make-up and beauty artist, Kandee Johnson was once upon a time a make-up connoisseur to stars such as Conan O’Brien and Janice Dickenson. After learning the tricks of the trade she started her Youtube channel in 2009. At number ten, she is one of the best make-up artists for costume art and celebrity transformations more than anyone. Currently at over 2.8 million subscribers, she has been featured in Elle, Nylon, Glamour, Self and Cosmopolitan, just to name a few. Prepare to be amazed!
For those of you who are so obsessed with nail art you scour the internet for life-changing tutorials, look no further. Cutepolish started in 2010 and has racked up an incredible 2.4 million subscribers. For nails. Just think about that for a minute. The self-proclaimed “#1 Nail Art channel on Youtube” is run by a beautiful and softly spoken Canadian simply named, Sandi. Just like Kandee Johnson, Sandi offers a specialised “tips and tricks” segment on her Youtube channel with “DIY nail art tools” to accompany your journey on impressively skilled, effortless and flawless nail artwork. Have fun!
8. Amanda Steele
At number eight, you’d be hard-pressed to find much information on the Californian-based Amanda Steele besides the fact that she’s luminously gorgeous, but her videos make up for it. Not only that, but her personality is fun and energetic; she keeps audiences engaged in make-up and style over and over again. Amanda Steele also does a lot of videos on “hauls”, which consist of explaining in great detail recent fashion, beauty and make-up purchases to the viewer. One of her most popular fashion and beauty hauls is “March Favourites 2015”. Oh, and she has 2.2 million subscribers at fifteen years of age!
7. Kathleen Lights
Kathleen Fuentes a.k.a Kathleen Lights, was recently feature on E! Online. How huge is that!? She has over 800K subscribers on Youtube and over 35K on twitter, but don’t let those numbers fool you. Having only started her channel in 2013, this effervescent talent is well on her way to becoming a massive beauty ninja. Her channel is heavy on her obsession with make-up and beauty, and light on fashion; you could say she’s giving us viewers a well-balanced diet! With 1.8 million views and counting, here’s Kathleen’s video, “Full Face Drugstore Makeup Tutorial & Affordable Brushes!”
If you want comedy in your videos alongside make-up and beauty tips, tricks and tutorials, Rachel Levin is the all in one for you. Rachel founded the channel RCLBEAUTY101 at the end of 2010, now, with over 2 million subscribers, she’s the ricocheting abundance of energy every girl wants as their best friend. Not only does she do make-up and beauty videos, she does comedy sketches, skits, answers your questions and even has hilarious “truth or dare” videos with her boyfriend. Born to make you laugh, Rachel will draw you in like a moth to a hyperactive flame!
I know the thoughts and the narrow-eyed confusion the title “Juicystar07” invokes. I know. But it’s for real. The real deal is Blair Fowler started her channel in 2008 by commenting on beauty and fashion with her colourfully upbeat and lively videos. You can tell she has a real passion for all things beautifying. A lot of these Youtubers do collaborations with other Youtubers and Blair has phoned in quite a dossier of peeps to hang with. Among a helluva lot of other things, Blair releases beauty and fashion tips frequently. Check out her welcome greeting video below!
The name alone! Run by Sammi, a twenty-five year old fashion styling graduate from London, this Youtube channel is where love of beauty and all things related goes to flourish. Sammi blogs, vlogs, and logs her every move through social media; and has co-founded Novem and Knight, a fashion retailer dedicated to bringing the freshest of the fresh in clothing and beauty, officially launching on the 21st of this month. At twenty-five years old and over 1.5 million subscribers, Sammi is killin’ it!
OMG! We’re hitting the top 3 mark! And what a way to start the top 3 countdown than introducing you to the world of Zoella, by Zoe. At first starting out as a beauty blogger, Zoe dove into the Youtube foray in 2007, accumulating an impressive 8 million subscribers at just 24-years of age. You can’t help but laugh and play along with her as she speaks to you in such a way as if she were right there with you. Bubbly, ambitious and highly motivated, Zoe a.k.a Zoella sits at number 3 because, more than anything, she knows what she’s talking about!
The 2nd listed beauty queen of the Youtube stratosphere is none other than Andrea of AndreasChoice. This California girl makes easy-peasy DIY, fashion and makeup videos to appease your beauty appetite. Andrea is highly active on all forms of social media, and at 3.1 million subscribers Andrea is clearly the perfect choice!
And at number one of the top 10 countdown, drum roll please….
1. Michelle Phan!
Sitting at 7.6 million subscribers, Michelle Phan has made a name for herself in the fashion and beauty game by signing a book deal with Random House, launching ipsy.com, a make-up devotee’s mecca for networking and testing products, partnering with L’Oreal to launch her own make-up line, em, and being active on social media. Dedicated, devoted and destined for greatness, the most prominent feature that sets her apart from other beauty-oriented Youtubers is that she promotes inner health, wellbeing and nutrition in order to achieve a healthy diet for outer beauty.
THAT’S ALL FOLKS! WHO’S YOUR GO-TO MAKE-UP, BEAUTY AND FASHION YOUTBER?
Image Source via: Amanda Steele
WORDS BY: Nermin Ali
Nermin is obsessed with reading and writing, and her work can be found on Cosmopolitan.com, Wattpad and Wordpress all under the title CaliforniaSoulBlog. Aspiring to be an accomplished editor and writer, she determines to be a published author one day, currently working on three novels, and living her dreams in New York City.